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There’s no stopping Iloilo City from progressing to its utmost potential. Despite the countless criticisms, the city shows no signs of slowing down in terms of development. As we’re poised to dominate the business scene in the years to come, the city has once again made it to the rank of the most promising key cities in the Philippines.

Iloilo City lands on the list Top 10 Cities to Watch 2017 and the National Competitiveness Council (NCC) Cities and Municipalities Competitiveness Index in 2014-2016. Only behind Las Piñas and Cebu, Iloilo City ranked third in the annual listing of the online portal of Lamudi Philippines – a real estate marketplace based in Makati. Western Visayas takes pride in the inclusion of Aklan, ranking eighth in the provincial category; Malay, a first class municipality also in Aklan, ranking fourth in the first and second class municipalities category; and Iloilo City, ranking eighth in the highly urbanized cities category.

While a lot of us are aware of the ongoing mammoth developments not only in the city but also around the province, the NCC based the rankings on economic dynamism, government efficiency, and infrastructure. On the other hand, Lamudi based the rankings on the overall livability of the cities, and if you can still remember, Iloilo City once topped first in the list of Most Livable Cities in the Philippines in 2015 by Tourist Spot Finder. With all these accolades to brag about, what exactly has made the city into one of the leading business hubs it is now?

The Renaissance of the Real Estate Sector

The government is currently focusing on strengthening the different region’s core strengths and industries by addressing their respective challenges for national and international competitiveness, following the ASEAN Economic Community (AEC) initiative. Plus the projected serious congestion of leading urban cities, a concerted effort to lessen the influx of people to these already populated places is now taking place, shifting the people’s attention to other regions in the country.

Hence, with the solid support of the LGUs, other component cities relentlessly thrive to keep and attract their businesses and workforce. Here in Iloilo City, we’ve indeed witnessed the accelerated growth in the economy, first in the BPO sector followed by major real estate investments made by the giants here and outside the province, namely Megaworld Corp. and Ayala Land Inc. This progress eventually leads to the development of open areas into residential, commercial and industrial hotspots.

The city has long been monitored by developers as it consistently shows promising business potentials in the past few years. With the serious spending power of the middle-class – where the 60% of the city’s income comes from – investors don’t see why they shouldn’t take their chances here. Thus, infrastructure projects are being carried out throughout the city and province to meet the demands of the time.

The Race for Quality

Since stepping into the spotlight, an influx of investors spurred the rapid growth of the various sectors and industries. The booming economy entails competitions after competitions among similar businesses. However, this is otherwise viewed as a healthy competition since the main beneficiaries are the consumers because they’ll be offered with high-quality products and services.

Despite being big spenders, Ilonggos are hard working people and that warrants only the best bargain for their hard-earned money. A reputable name in terms of land development is non-negotiable, and that entails providing the best insights, designs and materials and other services that come with a reasonable price.

Say for instance, Certeza Land Development Corporation. This proud Ilonggo developer has been in the business for almost 50 years. What started out as a real estate broker evolved into the city’s leading realtor, all because of the trust of the Ilonggos. It takes one to know one and that’s what Certeza Land is all about. Westwoods and Prime Estates subdivisions are only two of the many projects they’ve developed here in the city. They’ve also expanded to Tigabauan, Sta. Barbara, Leganes, Balasan and Estancia, providing the best – and only the best to their clients. It takes extensive expertise and complete trust to get this far, and that only shows how and why Certeza Land became successful.

The Future Ahead of Us

The city continues to show consistency in terms of progress, anchoring its economy to the stability of businesses and other main sectors in society. It’s still quite early to tell where exactly is the city heading years from now, but with the pervasive development projects carried out and to be carried out, we’re positioning ourselves to make Iloilo great again.

Certeza Land

Author Certeza Land

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